A fusion of luxury care homes and indulgent resorts—Carlauren bridge the conflict that exists between age and lifestyle experience.

By offering the ability to care for, insure and tend to a range of medical conditions on the move a generation can open their doors to explore and indulge in a way of life they’ve worked their life towards.

Utilising an iconic emblem for the visual identity born from the themes of opulence and support. Details could be added to the facets creating a unique marque for each resort; highlighting the individual characteristics in abstract icon-like graphics. Paired with a naming convention and system for each logotype—the collection of Carlauren resorts continues to expand.

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