Design is entrenched in the machine; the software and programs. Ruled by numbers and precision. And yet, the decision making process of the creative mind is so fluid and equally restrained by the need to conform to this rigorous environment.
This book sets out to resolve the numbers in the world of typography and layout, to give the answers that work and scale infinitely and proportionally with insight and sound scientific, considered theory. To solve the solution to what the leading should be; to define the baseline; the margins, columns, type hierarchy and the ilk. To expose the grid behind the layout. To dismiss the vague and broad definitions. To be specific.