Kin

Challenging the conventional market of modernist styled studio environments that have long popularised the office interiors.

Agilita are a source for specialised modular furniture that evoke the innovative sense of style and disruption of the established work environment; an evident form of their brand values. They required a visual identity to harness these principles, to both place and differentiate them in their market, to evoke the value of the Agilita brand and work across an evolving suite of applications.

The logo type and brand marque utilise a modular stencil format, that can be broken apart to illustrate the flexibility of their agile working solutions. A full branding package was created for all aspects of print and digital application, which included; identity, product photography, stationary, website design, marketing templates, tone of voice and a fully comprehensive branding guidelines book.

Several folders made using GF Smith Colorplan pale grey with the Agilita logotype die cut from the cover
Several folders made using GF Smith Colorplan pale grey with the Agilita logotype die cut in the cover and the marque die cut from the side pocket
Several folders made using GF Smith Colorplan pale grey with the Agilita logotype die cut in the cover and the marque die cut from the side pocket with a product sheet poking out
A detailed shot of a large stack of product sheets for the Agility range of furniture
A shot of various product sheets stacked at various heights showcasing the range of furniture offered by Agilita
A shot of various product sheets stacked at various heights showcasing the range of furniture offered by Agilita
Several folders made using GF Smith Colorplan pale grey with the Agilita logotype die cut in the cover and the marque die cut from the side pocket with a product sheet poking out
A detailed photo of the Agilita marque die cut with shadow
A detailed photo of the Agilita logotype die cut with shadow
A printed leaflet showcasing the range of Agilita products held in a hand
One side of a printed leaflet showcasing the Agilita product range
One side of a printed leaflet featuring a cropped image of a large typographic statement
Close up image of the business cards printed with duplexed pale grey and dark grey with white foil on both sides
Detailed shot of the opening the brand guidelines book
Flicking through the pages of the brand guidelines book detailing the logo and logotype construction
Flicking through the pages of the brand guidelines book detailing the supporting brand pattern made from a deconstructed logotype
Various spreads from the Agilita brand guidelines document
A printed spread from the brand guidelines document showcasing the unique selling proposition of the brand message
Flicking through the pages of the brand guidelines book detailing the supporting brand pattern made from a deconstructed logotype
A printed spread from the brand guidelines document showcasing the custom made icons used by the brands communication
A photo fo the Agilita exhibition wall with logotype and large statement
A photo of the Agilita exhibition wall with picture rail and product sheets
A photo of a woman carrying the Agilita branded tote bag at the exhibition